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Add LAUNCH.md: from sideloading to the app stores, in stages

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Written for where the app actually is -- you and friends riding -- rather than
jumping straight to a store listing.

Stage 0 is today: on Android, messaging friends the APK is a complete answer and
may always be. On iOS it is not, because free signing gives 7-day builds and needs
your Mac each time, so anyone riding with an iPhone forces the next stage.

Stage 1 is the one that fits a riding group: $99/yr for TestFlight turns install
into one tap with 90-day builds, and $25 once covers Play internal testing. Both
need a privacy policy URL before any tester touches them, since the app records
location.

Stage 2 covers public listings, and flags that background location is the common
rejection on both stores -- pre-empt it with a demo video of a real ride.

Stage 3 lays out monetization honestly: paid up front, a one-time unlock for local
extras, or a subscription for cloud features. The last one is the only model that
justifies recurring money and the only one that brings servers, accounts, GDPR
deletion and Apple's in-app account deletion requirement. Recommendation is to
stay free now, and reach for a one-time unlock before a subscription.

Also noted a positioning question worth settling before any store listing: the
pipeline is activity-agnostic, and whether Rippr is a motorcycle app or a general
ride recorder decides the category, the screenshots and the audience.

Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>
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Dylan
2026-08-17 09:45:09 -05:00
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@@ -72,6 +72,8 @@ speed-derived values, where Kotlin's 32-bit `Float` widens with artefacts Dart's
| Document | Contents |
|---|---|
| [docs/ARCHITECTURE.md](docs/ARCHITECTURE.md) | Why it is built this way, and what changed from the native app |
| [docs/LAUNCH.md](docs/LAUNCH.md) | Getting from "on my phone" to the app stores, in stages, with costs |
| [docs/port/IOS-VERIFICATION.md](docs/port/IOS-VERIFICATION.md) | What a Mac can prove about the iPhone build, and what cannot |
| [docs/port/PLAN.md](docs/port/PLAN.md) | The 28-task migration plan |
| [docs/port/PROGRESS.md](docs/port/PROGRESS.md) | What actually happened, including every bug found |
| [docs/port/PARITY-AUDIT.md](docs/port/PARITY-AUDIT.md) | Feature-by-feature, with the evidence behind each claim |